Snehdhara Oil is a cooking oil production company specializing in cold-pressed oils made from organic peanuts, sesame, and mustard seeds. Their mission is to deliver pure, chemical-free cooking oil directly to consumers, maintaining traditional extraction methods that preserve nutrition and flavor.
How does it start?
The client wanted a modern digital presence that would both market their brand and sell products online directly to customers.
Snehdhara approached Zikasha with the goal of building a website that could:
- Promote the brand and educate customers about cold-pressed oils
- Sell products directly from the website
- Support Cash on Delivery (COD) as the only payment method
- Restrict orders to specific delivery pin codes
- Provide a simple and frictionless checkout process
- Allow the business owner to easily manage products and orders
Client specifically required a WhatsApp-based order notification system to streamline communication and order processing. Also client wanted to avoid third-party paid platforms, ensuring that the system remained cost-efficient and fully under their control.
When an order is placed:
- The store owner should receive a WhatsApp message containing the complete order details so they can immediately begin processing the delivery.
- The customer should receive a WhatsApp confirmation message confirming that the order has been successfully received along with the estimated delivery date.
This requirement was important because the client primarily manages operations through WhatsApp communication rather than email
Our Approach
After understanding the client’s business model, expectations, and operational workflow, we proposed building a Marketing + E-Commerce platform using WordPress and Custom plugin development.
This approach allowed us to deliver:
- A high-performance marketing website
- A fully functional e-commerce system
- No dependency on paid third-party SaaS services
- A scalable and customizable open-source architecture
Throughout the project, our team worked closely with the client and reviewed progress at every stage of development.
The implementation process included:
- UI/UX design using Figma
- Website development using WordPress
- Content generation including product images and promotional videos
- Payment flow configuration for Cash on Delivery
- WhatsApp Business integration
- Training the client on WordPress admin panel usage
We also provided hands-on training to help the client confidently manage:
- Blogs
- Products
- Customer orders
- Website content updates
Key Features
1. Custom Checkout Experience
The client required a checkout process tailored to their delivery workflow.
Standard WooCommerce checkout was too complex and collected unnecessary information, so we developed a custom plugin to create a simplified checkout process optimized for Cash on Delivery orders.
UX Improvements Implemented
Pin Code Delivery Restriction
- Orders are only allowed from selected serviceable pin codes
- Admin can enable or disable delivery areas
- Customers are notified early if delivery is not available at their location
Minimal Checkout Form
The checkout form only asks for information required to deliver the order:
- Name
- Phone number
- Delivery address
- Pin code
Early Delivery Validation
Customers immediately see whether delivery is available in their area, preventing frustration from filling long forms unnecessarily.
Add More Products Button
To improve user experience and increase average order value:
- Customers can add additional products directly from the checkout page
- They do not need to leave the checkout process
This design reduces friction and encourages additional purchases.
Checkout Page Experience
Products and Order Management
To simplify day-to-day operations for the Snehdhara team, we built a custom admin management system.
Product Management
The admin can:
- Create new products
- Edit product details
- Update pricing
- Delete products when required
This allows the business to easily update their product catalog.
Order Management
The admin dashboard provides tools to manage daily orders efficiently.
Admin users can:
- View incoming orders
- Review order details
- Manually approve orders before delivery
- Manage delivery workflow
Order Export
To assist with delivery operations, the system supports date-wise order export, allowing the admin to:
- Export daily orders
- Export orders between custom date ranges
This makes it easier for the business to coordinate packing and delivery schedules.
Admin Products & Order Management
Marketing Website
In addition to e-commerce functionality, the website serves as the primary marketing platform for the Snehdhara brand.
The website includes:
Landing Page
A visually rich landing page designed to:
- Communicate the benefits of cold-pressed oils
- Highlight product quality
- Build trust with customers
- Encourage online orders
Additional Marketing Pages
The website also includes:
- About Us – Story and mission of Snehdhara
- Contact Us – Customer inquiries and communication
- Blog – Educational articles about healthy cooking oils and nutrition
These pages help build brand authority and improve search engine visibility.
Results & Impact
| Area | Impact |
|---|---|
| Digital Presence | Snehdhara now has a professional marketing + e-commerce website that represents their brand and products online. |
| Direct Online Sales | Customers can order cold-pressed oils directly from the website, enabling the business to sell without relying on marketplaces. |
| Simplified Checkout | A custom COD-based checkout system reduces friction and improves the purchasing experience. |
| Delivery Control | Pin code-based delivery restrictions ensure that orders are accepted only from serviceable locations. |
| Faster Order Processing | WhatsApp notifications instantly inform the store owner about new orders and confirm orders to customers with an estimated delivery date. |
| Operational Efficiency | The admin can easily manage products, track orders, and approve deliveries through a simple dashboard. |
| Delivery Workflow | Date-wise order export helps the business organize daily packing and delivery schedules. |
| Cost Efficiency | The platform is built using WordPress and open-source plugins, avoiding dependency on expensive third-party SaaS platforms. |
| Scalability | The system is flexible and scalable, allowing the business to add more products, content, and marketing campaigns as it grows. |